Ano-coolclickshouldbecomeabookedcall.
Someone with a dead air conditioner is not reading your company story. They want to know if you can come, what kind of job this is, and how to reach a person. We look at the page your ads already point to and fix the places that drop the call.
WhereHVACsiteslosethebooking
- Repair or replace, never named
- The visitor cannot tell whether this page is for a service call or a system replacement. They leave to find a page that picks one.
- The tune-up is buried
- A seasonal offer that lives three scrolls down does not catch the person who clicked an ad about that offer.
- The form asks for a manual
- Model number, serial number, and a paragraph, all required, before anyone will call back. Most people will not do that on a phone in a hot room.
- The ad lands on a generic homepage
- A click for “no cool” or a replacement estimate should open on that job, not on a welcome message.
- The quote goes quiet
- One email and then nothing. The homeowner books the company that sends a second, plain message.
WhatastraightHVACpagedoes
- 1
Names the job in the first screen: repair, maintenance, or replacement.
- 2
Puts a tap-to-call number next to that job, visible on a phone.
- 3
Starts the cost question with your real numbers, or with a short path to a price you will honor. We do not invent a price.
- 4
Asks for the address and the problem first. Equipment details can come after a person answers.
- 5
Sends the ad to a page that repeats the same offer.
- 6
Follows up when a request does not turn into a visit.
Howweworkwithyou
The free Leak Check
We review the public site and send a short written teardown. A short video comes with it when a video is clearer. It is free. You do not have to take a call to read it.
The first build, then the monthly work
The first build is in exchange for an honest case study you will put your name on. We have no case studies yet, and we will not invent one. After that, an install fee puts the page live, and a monthly fee covers testing and a plain report. Prices are discussed with you. They are not listed here.
Questionsownersask
Should I publish repair prices?
Publish a number only if you will stand behind it. If you will not, the page can still start the answer: what a visit includes, and how someone books it. We will not make up a price to fill the page.
We do both service and replacement. One page or two?
Two paths. A person with no cooling and a person pricing a new system are not in the same conversation. The first screen should let them choose, then keep going.
What about a tune-up offer?
If you run one, the page the ad opens should lead with it, with a way to book, not a paragraph about the history of the company.
What does the Leak Check cost?
The Leak Check is free. The first full build is in exchange for an honest case study. After that, there is an install fee and a monthly fee for testing and reporting. We do not post prices. We will put numbers in front of you before you agree to anything.
Do I have to get on a call?
No. Send the site. Read the teardown. If you want to go further, reply to the email. We will not open with a request for a demo.
Are you the contractor?
No. We do not do restoration, HVAC, plumbing, roofing, or generator work. We do not claim a license, a certification, or insurance for those trades. Your license stays yours. We will not put a license claim on a page you have not approved.
Sendthesite.
Other trades: Water damage restoration, Plumbing, Roofing, Generators.